Limited-Edition Pride Skincare
Esteemed skincare brand Kiehl's reinforces its commitment to diversity and inclusion through its latest partnerships and initiatives aimed at supporting the LGBTQ2S+ community. This move comes as part of the brand's broader corporate social responsibility strategy, recognizing the potential for brand enhancement, customer loyalty, and community impact through these engagements.
Kiehl's has collaborated with Canadian queer artist Jon Hanlan, who has designed a limited-edition version of their popular Ultra Facial Cream. The playful illustrations by Hanlan aim to inspire joy and optimism, embodying a whimsical world through the product packaging.
Further demonstrating its commitment to the cause, Kiehl's has partnered with The Get REAL Movement, a non-profit focused on combating 2SLGBTQ+ discrimination, racism, and bullying in various social environments. $20 CAD from every purchase of the limited-edition Ultra Facial Cream in June will be donated to support the organization's educational efforts, estimated to reach over 53,000 Canadian students.